This January, Intel launched its new, convertible Classmate PC at the CES in Las Vegas. Henry Ngan of Studio 3, Inc. in Portland was hired to shoot the new advertising campaign.
The Intel-powered Classmate PC has received worldwide, enthusiastic support. The government of Portugal declared an initiative, providing clamshell Classmate PCs to all elementary school children via their local computer manufacturers and telecom service providers. Telmex, one of the leading telecommunications companies in Mexico, recently announced a donation of 50,000 Classmate PCs to students across the country.
Intel Vice President, Gordon Graylish, noted, “There are 1.3 billion school-age children around the world, and of those, only 5% have access to a PC or the Internet. The IT industry has a huge opportunity to contribute to how technology can improve students’ learning and students’ lives.”
Studio 3, Inc. was delighted to be part of the Intel Classmate PC project.