Nintendo’s newest version of the world’s best-selling portable game system has reported record-breaking consumer response. The new Nintendo DSi sold nearly 500,000 units in the first week following its US launch on April 5, 2009. Seattle photographer Dennis Wise of Studio 3, Inc. was once again hired by Nintendo to shoot a lifestyle campaign that spanned the west coast, from a rainy university campus in Seattle to the sun-drenched beaches of Los Angeles.

The six-day project featured DSi users hanging out with friends at school, lounging in the sand and relaxing at home. Studio 3′s producer hired a team of trusted stylists to help beautify the cast of 50 booked models and worked with local scouts to find and secure ten different locations.

Dennis Wise’s images are currently being featured in online DSi campaigns and will be included in various print applications both domestically and internationally throughout the year.